BOSS Expands NFL Partnership: 22-Team Campaign featuring Mahomes, Diggs, and Hamlin
By: Jimmie Sykes
Trevon Diggs, Patrick Mahomes, and Demar Hamlin for the BOSS x NFL collection, photographed by Mikael Jansson.
BOSS has unveiled the next phase of its NFL partnership, aimed at captivating sports and style enthusiasts. This expansion involves 22 teams, increasing the excitement from the previous collaboration. The campaign highlights two-time Super Bowl Champion Patrick Mahomes, Trevon Diggs, and Damar Hamlin as its faces.
Patrick Mahomes partners with BOSS x NFL, captured by Mikael Jansson.
As the highly anticipated 2023-24 NFL season approaches, the newest BOSS x NFL collection emphasizes team camaraderie and designer elegance. The latest gear is suited for all seasons, allowing fans to proudly sport the merchandise throughout the entirety of the season.
Kansas City Chiefs NFL x BOSS merchandise, photographed by Mikael Jensson.
The innovative range includes iconic sweatshirts, vests, jackets, joggers, and more, each vividly representing the colors and insignias of both the American Football Conference (AFC) and National Football Conference (NFC) teams.
Demar Hamlin for BOSS x NFL collaboration, captured by Mikael Janson
Buffalo Bills BOSS X NFL collaboration, photographed by Mikael Jansson.
Beyond garments, the BOSS x NFL capsule collection signifies fashion finesse that allows fans to express their loyalty to their respective fan bases. It introduces new additions like the Buffalo Bills, Cincinnati Bengals, Kansas City Chiefs, and Chicago Bears, catering to the preferences of football enthusiasts.
Continuing to blend sports and style, this collaboration transcends norms by presenting an exclusive line of lifestyle products for football and fashion fans. Timed with the season's start, this collection empowers sports devotees and BOSS admirers to exude team spirit uniquely.
Trey Laird, the founder of Team Laird, expertly curated the campaign's creative vision, while decorated photographer Mikael Jansson captured the luminous campaign imagery. The focus of the rollout is centered around seasoned NFL players, showcasing their diversity, dedication to the game, and collaborative apparel.
Trevon Diggs modeling for BOSS X NFL, photographed by Mikael Jansson.
The latest assortment also includes accessories that amplify the collection's appeal. From logo-embellished belt bags in coated nylon to team-branded swim trunks and single-jersey boxer briefs, the collection seamlessly merges performance wear with BOSS's signature athleisure aesthetic, elevating game-day fashion.
The fusion of athletic excellence and style pervades the campaign, as BOSS redefines contemporary sportswear with a fresh approach.
Dallas Cowboys apparel photographed by Mikael Jansson for BOSS x NFL collaboration.
The BOSS x NFL collection is available on NFLshop.com/hugoboss, BOSS.com, BOSS retail stores, and select national and international retailers. With its global reach and undeniable appeal, this collaboration promises excitement and elegance as the new season unfolds, solidifying its status as an iconic selection.